How Email Marketing plays an effective role in Mobile App Development?

When it comes to marketing your product or services there are many methods available according to your requirements. Some of those methods include digital marketing, traditional marketing, social media marketing, and email marketing. So far digital marketing has been trumping the traditional marketing methods by providing a more accurate targeted audience with more efficiency. How email marketing plays an effective role in mobile app development is another important question that we will be discussing here in this blog. Email marketing has been helping service providers communicate directly with customers for years. And now in the modern era with the use of AI tools, you can promote your products and services more efficiently. To understand it better let's suppose that you created an app and it fails in the market. Now your money and the amazing app seem like a waste of resources and you start to worry. People and digital marketers who think that email marketing is a beaten marketing strategy have to think again. Over 80% of the total digital marketers still rely on email marketing. In addition to this, for every $1 that you will be spending on email marketing the return would be over $40. These stats should be enough to convince you about the power and benefits of email marketing. Welcome to the Tech Pathway blog. Today we are going to share with you How Email Marketing plays an effective role in Mobile App Development?

What is email marketing?

Email marketing is the term that is often used for sending personalized and commercial emails to masses of people. It brings a unique way for you to communicate with your clients and customers. Remember when you hire mobile app development company ask them to integrate email marketing tools into your admin panel. These integrated email marketing tools are going to help you with the acquisition rate of users as well as customers. In other words, you can say that email marketing is one of the best available tools when it comes to engaging with customers and users.

This is also going to enable you to

• Less investment with higher return

• It will also produce meaningful results immediately after sending.

• The communication will allow the promotion and sharing options to the receiver.

• Email marketing also allows you to access a worldwide audience.

Email marketing can be done in two ways

There are two different approaches that you can follow for better results:

Transactional Email

Transactional emails enable and spark communication between the service provider and the customer. However, to enable transactional email, the customer is required to have done business with the company in the past. Transactional email also produces more information as well as discusses the product that you are trying to sell.

Direct Email

The second email method is called direct email. In order to use this approach, there is no need for past transactions between the customer and the company. These emails are done for purely marketing and promoting purposes. The company can send these emails to all of the customers that have subscribed to their email list as well as purchased something in the past.

How your mobile app development can benefit from email marketing

Ever since on-demand app development was introduced to the users, email marketing has been helping the customers with the most efficient way to promote the application.

Constructing up of subscriber list

To enter the email marketing field you are going to need a bunch of email addresses that you can send emails to. Mobile app development can help you with this by allowing your application users to subscribe to your email list as well as you can also use the email address that your customer used to register on the application. Once you have enough email subscribers you can start your email marketing.

Accurate targeting

The problem with tradition and most of the digital marketing methods is that you can only control them to an extension. On the other hand, you can choose who you want to send the email to and who does not. You will also be able to gather information about the location and purchasing habits of your customer using email marketing.

Personalization

Unlike ads that are for every age and group to watch, emails are personalized with the receiver’s name written at the start. So when you hire mobile app developers ask them to integrate email marketing tools. So that you can influence people to share the application on various platforms. In addition to this, the receiver is most likely to connect with you after receiving a receipt of their transaction. This will help you to build a long term relationship.

Simplicity

Email marketing is one of the easiest and simplest methods of marketing your services and products. Although remember, do not fill your email with images and graphics so much that they hog up the actual content of the email. Rather make your email beautiful that the receiver actually wants to read it.

Power of call to action button

The email has a call to action button that you can set to anything you want. You want the user to directly go to your website, your app on the Play Store, your shopping page, or even the payment page. You can set the button to anything and it will activate when the user will click on it.

Content is the king

When it comes to marketing, the content is always the king. The email writer should be able to write an email that can convince the receiver to click on the call to action button. This can be done by adding a catchy email topic and meaningful content.

Being mobile-friendly

Many reports suggest that by the year 2020 over 65% of the world’s total population would have the access to a mobile device with an Internet connection. Emails are already mobile-friendly hence can be used for sending users that use mobile devices.

Easy to monitor the details

The marketer can check whether the receivers have opened the email or not. In addition to this, other analyses can also be done to find out the performance of your marketing campaign. Email marketing alone might not be that effective, however with the proper use of email marketing with other digital marketing approaches can provide the best results.

Benefits of email marketing

There are many benefits email marketing can add to your marketing campaigning:

• It helps you to track the return on investment data.

• It can also allow you to reach worldwide customers.

• Email marketing also provides the opportunity to segment the mail list.

Looking for a Mobile development company

If you are looking to hire mobile application development company that can help you integrate email marketing tools then let us help. Tech Pathway is an android app development company that has been working with offshore clients for the past 10+ years. We have worked on both android app development as well as iOS app development during our time. You can hire android app developers and iOS app developers to create an on-demand solution for your idea. Contact us today to get an estimation of the cost of your app development and to hire digital marketer.